Charlie Holliday

Executive.Summary

Eleven years leading account management, interactive & marcomm endeavors for global client base.  Expertise reaches across social media, advertising, interactive, sports sponsorship & eLearning. Proven ability to expand customer accounts, increase revenue & build lasting client relationships.

Resume.Highlights

Sr. Account Manager

2007 - present    Pluck (a subsidiary of Demand Media)   Austin, TX
Develop social media strategies to nurture online community growth & create monetization opportunities for media companies, brands & online retailers; clients include Rolling Stone, Meredith Publishing, Scotts Miracle Gro, Circuit City, Whole Foods

Consultant

2005 - September 2006    Convergys   Austin, TX and Warwick, UK
Defined overall creative strategy for McKesson ESR, an enterprise-level training initiative for the British National Health Service (NHS); led development of an interactive, simulated application training environment for 600+ hospitals across the United Kingdom

Creative Director

2003 - 2005    Convergys   Austin, TX and San Francisco, CA
Developed interactive learning roadmaps / creative vision for Fortune 1000 customers in healthcare, retail, financial, energy and technology sectors

Co-Founder and Creative Director, Interactive Media

2000 - 2002    Avantic Corporation   San Francisco, CA
Directed creative development of interactive media; emphasis on corporate event / product promotion & online sports coverage; supervised teams of designers, illustrators, animators & writers; maintained continuity with project budgets & customer expectations

Managing Partner

1999 - 2000    Alphadrop   San Francisco, CA
Led outbound sales of interactive design services for marketing & sports promotional campaigns; managed Flash UI / AS production teams from initial concept through delivery

Multimedia Designer

1998 - 1999    Zing Network   San Francisco, CA
Produced daily Macromedia Flash content for channel partners such as Universal Studios, Entertainment Weekly, Ferrari, Road and Track Magazine and Chronicle Books

Designer

1997 - 1998    HealthDesk Corporation   Berkeley, CA
Responsible for Macromedia Director development & website maintenance; designed "Resolution", a consumer-focused online health magazine for those with diabetes or asthma conditions

Production Assistant

May - Aug 1995    MBC (now Digitas Health)   Philadelphia, PA
Responsible for video production & film library management; assisted directors on Merck and Pfizer television commercial shoots

Academic.Education

University of Texas at Austin

McCombs School of Business: General Management Certificate
Marketing Strategy, Leading High Performance Teams, Negotiation Strategies & Techniques, Accounting / Finance, Executive Presentations

Michigan State University

BA in Telecommunication/Media Arts
Cognate: Fine Arts
Emphasis: Digital Media

British Film Institute, London, England

Documentary Filmmaking and Independent Cinema

Application.Expertise

Microsoft Office Suite, Microsoft Outlook, Lotus Notes, Worksite, Base Camp, Flash 8, Photoshop CS2, Illustrator CS2, Fireworks MX, Dreamweaver MX, Digital Performer, Reason, Rebirth, Garageband, HTML, Javascript, Actionscript, CSS